Customer story

Digital advertising agency uses timing to control dates and deadlines of campaigns

Company industry: Digital advertising

Company passion: Holistic digital marketing services

Location: Moscow, Russia

Favorite features in GanttPRO: Email notifications, Deadline management

Who uses GanttPRO: Project manager, Customer service manager

Nikita Danilin

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Nikita Danilin is a Project manager and Customer service manager at Mir Reklamy Digital. He controls the performance and dates of all the projects in progress as well as coordinates managers who work on advertising campaigns.

I was looking for a tool that combines timing options and a Gantt chart. I came across GanttPRO and fell in love right away because the service completely meets all of my requirements regarding time logging and controlling.

About company

What does your company do?

Our agency has been doing digital advertising since 2005. In 2018, we became a Member of the Russian Association of communication agencies.

Our campaigns include SMM, search advertising, bloggers, and media ads. Each phase of these campaigns takes place at a certain period and involves certain assignees: the project manager, targeting manager, SMM manager, designer, and search advertising specialist.

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Getting started with GanttPRO

How did you decide on GanttPRO?

When we run a campaign, I track that it develops according to a media plan. To follow this plan, we use Excel.

Previously, we used Google Docs where we used to log time by people and days. But we had been facing lots of difficulties. For example, clients couldn’t log and control time and see how the campaign was running. I had to do timing manually in Excel. That was absolutely inconvenient as we couldn’t change anything.

That’s why I started looking for a tool that combines timing options and a Gantt chart.

I came across GanttPRO and fell in love right away because the service completely meets all of my requirements regarding time logging and controlling.

Now for each plan, we create a project in Excel. After that, I create a timeline and set timing in GanttPRO. The whole campaign and all the tasks are described in it step-by-step.

Do you use GanttPRO to communicate with your clients?

Yes. When we agree on a deal, I set the timing for clients and show what we will do during the advertising campaign.

Favorite features

What GanttPRO features do you benefit most from?

Email notifications
I like email notifications on start and end dates of tasks. Thus, I can control each phase of my projects. Also, I can track how these tasks are connected. For example, I have an assignment to create and approve a content plan. So, when a task to create a plan is coming to an end, I receive a notification that it needs to be sent for approval. GanttPRO helps me control the processes and manage tasks in a timely manner.
Deadline management
Missed deadlines are one of the essential problems in marketing campaigns. Deadline notifications help me control end dates. In this context, GanttPRO for me is a timing system with advanced deadline management.