3M3A was founded in 2015 with the aim to support and manage TV, radio, and online audience measurement. We research media ratings: how many people watch programs or listen to the radio. It’s a very narrow specialist area. We tend to operate between industry groups, for example, between a group of broadcasters or advertising agencies who joined together, and so on.
3M3A can boast of having rich experience in different regions including Europe, Asia, South America, Africa, and the Middle East. The company treats each environment as unique because working models can't be applied with the same success everywhere. 3M3A applies the best global practices and helps stakeholders adapt to market needs.
I work mainly in media and research areas. Basically, it is project management.
Sometimes, we’re involved in a setup phase of a project, sometimes - in other aspects. And that’s quite complicated because projects may involve different people or it may take even 1-2 years to set up a project for one partner.
For example, right now we’re in the middle of a tender process for a panel that is starting in 2023. It’s 3 years away. And they asked me to evaluate the vendors. Part of this evaluation involves timelines and dependencies.
So, it’s important to keep an eye on all those things and be aware of how things change to see what can happen over a long period.
How did you start using GanttPRO?
I haven’t used any PM software for a while and with GanttPRO, it was pretty easy to get back in. I used some PM tools before including MS Project and some others. But they were not something I need. They all were complicated.
I know that GanttPRO has features like those complicated tools have.
However, what I like about GanttPRO is that it’s fairly pared down. It’s very obvious.
On a project that I was doing earlier, my colleague asked me to create a Gantt chart and send it. I showed GanttPRO and he was surprised. He said: “I used a spreadsheet before and it took me a day. But then, you never understand what you have done and, eventually, never look at it."
Now, I use GanttPRO, where it’s very easy to set up a Gantt chart and my clients can actually understand it easily.
How did you benefit from using GanttPRO?
How did you start using GanttPRO?
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