Customer story

Audience measurement company shares updates within projects and tracks tasks in progress

3M3A logo
  • Company industry: TV, radio, and online audience measurement
  • Company passion: Provide with cross-media expertise covering television, radio, and online
  • Location: London, United Kingdom
  • Favorite features in GanttPRO: Sharing, Progress tracking
  • Who uses GanttPRO: Project director

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Project Director

I haven’t used any PM software for a while and with GanttPRO, it was pretty easy to get back in. The interface is very easy and intuitive. General usability is the main thing. I also like the fact that it’s in the cloud and that I can access it from anywhere.

It’s also good that there is an online demonstration. It was very helpful. A couple of times I asked questions in the online chat and the support was excellent.

Christopher O'Hearn photo

Christopher O'Hearn


About company

What does your company do?

3M3A was founded in 2015 with the aim to support and manage TV, radio, and online audience measurement. We research media ratings: how many people watch programs or listen to the radio. It’s a very narrow specialist area. We tend to operate between industry groups, for example, between a group of broadcasters or advertising agencies who joined together, and so on.

3M3A can boast of having rich experience in different regions including Europe, Asia, South America, Africa, and the Middle East. The company treats each environment as unique because working models can't be applied with the same success everywhere. 3M3A applies the best global practices and helps stakeholders adapt to market needs.

What is your role in the company?

I work mainly in media and research areas. Basically, it is project management.

Sometimes, we’re involved in a setup phase of a project, sometimes - in other aspects. And that’s quite complicated because projects may involve different people or it may take even 1-2 years to set up a project for one partner.

For example, right now we’re in the middle of a tender process for a panel that is starting in 2023. It’s 3 years away. And they asked me to evaluate the vendors. Part of this evaluation involves timelines and dependencies.

So, it’s important to keep an eye on all those things and be aware of how things change to see what can happen over a long period.

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Getting started with GanttPRO

How did you start using GanttPRO?

I haven’t used any PM software for a while and with GanttPRO, it was pretty easy to get back in. I used some PM tools before including MS Project and some others. But they were not something I need. They all were complicated. I know that GanttPRO has features like those complicated tools have.

However, what I like about GanttPRO is that it’s fairly pared down. It’s very obvious.

On a project that I was doing earlier, my colleague asked me to create a Gantt chart and send it. I showed GanttPRO and he was surprised. He said: “I used a spreadsheet before and it took me a day. But then, you never understand what you have done and, eventually, never look at it."

Now, I use GanttPRO, where it’s very easy to set up a Gantt chart and my clients can actually understand it easily

How did you benefit from using GanttPRO?

We reduced the hassle. GanttPRO has made my project management processes a lot easier in comparison with what I’ve done in the past. Collaboration has also become very easy.

Favorite features

What GanttPRO features do you value most?

  • Sharing

    I and my clients like the ability to share URLs: to get it exported, to be able to see it and even see the updates as well as be able to change some of the views.

    I use this feature during updates within current projects. I often work with several different people involved in the project. So, usually I coordinate the project and whenever I make updates, I send out the link and we know what we are working on.

    A couple of my clients asked me: “Oh, where did you get it from?” They have been quite impressed by GanttPRO.

  • Progress tracking

    Usually, our projects are not complicated in the sense of a large number of tasks. They’re about dozens of tasks, not hundreds. But some of the dependencies are critical and it’s very important to be able to track what happens. In GanttPRO, I can easily track tasks and project progress.

  • Sharing
  • Progress tracking

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